Effective Date: July 29, 2026

Soledad Optometry ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, complete online forms, schedule appointments, communicate with us, or use our online services.

By using our website, you agree to the terms of this Privacy Policy.

We may collect information you voluntarily provide, including:

• Name
• Date of birth
• Mailing address
• Email address
• Mobile and telephone numbers
• Insurance information
• Appointment requests
• Online patient registration forms
• Medical history and vision-related information submitted through secure patient forms
• Payment information (processed through secure third-party payment providers)
• Any information you submit through contact forms, email, or text messages

We may also automatically collect certain information when you visit our website, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Date and time of access
• Cookies and similar tracking technologies

We use your information to:

• Schedule and manage appointments
• Verify insurance eligibility
• Process patient registration forms
• Provide eye care services
• Respond to inquiries
• Send appointment reminders and confirmations
• Notify you of office closures or scheduling changes
• Process payments
• Improve our website and patient experience
• Maintain security and prevent fraud
• Comply with federal, state, and local laws

Certain information collected by our practice may be protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).

Our use and disclosure of protected health information is governed by our separate Notice of Privacy Practices, which explains how your medical information may be used and disclosed and how you can access your records.

This website Privacy Policy supplements, but does not replace, our HIPAA Notice of Privacy Practices.

If you voluntarily provide your mobile phone number and consent to receive text messages, you agree to receive communications regarding:

• Appointment reminders
• Appointment confirmations
• Scheduling updates
• Patient care notifications
• Billing notifications
• Office announcements

Message frequency may vary.

Message and data rates may apply.

You may opt out at any time by replying STOP to any text message.

For assistance, reply HELP or contact our office.

SMS consent is not shared with third parties or affiliates for marketing purposes.

Your mobile phone number and SMS consent will never be sold or shared for advertising or promotional purposes.

Our website may use cookies and similar technologies to improve website performance and user experience.

We may also use analytics services to better understand how visitors interact with our website. These services may collect information such as browser type, pages viewed, device information, and general geographic location.

You may disable cookies through your browser settings; however, certain features of the website may not function properly.

We may use trusted third-party service providers to help operate our practice, including services for:

• Online appointment scheduling
• Secure patient forms
• Electronic health records
• Payment processing
• Insurance verification
• Website hosting
• Email communications
• Text messaging services
• Website analytics

These providers receive only the information necessary to perform their services and are required to maintain appropriate safeguards for your information.

We do not sell your personal information.

We may disclose your information only when necessary to:

• Provide healthcare services
• Process insurance claims
• Process payments
• Comply with legal obligations
• Respond to lawful requests from governmental authorities
• Protect the rights, safety, and property of our patients, employees, and practice

California residents may have certain privacy rights under applicable California law.

Depending on the information collected and applicable legal exemptions, you may request to:

• Know what personal information we collect
• Request correction of inaccurate information
• Request deletion of eligible information
• Request access to your personal information
• Ask questions regarding our privacy practices

Certain medical information maintained by healthcare providers may be exempt from portions of the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) because it is governed by HIPAA or other applicable healthcare privacy laws.

We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure.

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, and satisfy applicable healthcare record retention requirements.

Our website is not directed toward children under 13 years of age. We do not knowingly collect personal information from children without the involvement of a parent or legal guardian.

Our website may contain links to third-party websites. We are not responsible for the privacy or security practices of those websites. We encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. Any revisions will be posted on this page with a revised Effective Date.

Continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us using the contact information listed on our website.